双11狂揽5000万的Rokid，也不敢小觑华强北99元AI眼镜

Core Viewpoint - The AI glasses industry is experiencing significant activity in 2023, with major companies like Xiaomi, Huawei, and Meizu launching new products, while startups like Shanjiji are quickly forming and dissolving [3][4]. Group 1: Industry Dynamics - Major companies are currently in an exploratory phase regarding AI glasses, as indicated by Rokid's founder, who describes Xiaomi's product as a typical supply chain offering and a benchmark for the industry [3][4]. - The competition landscape is not yet a zero-sum game, with startups having advantages in technology accumulation and speed of action. For instance, Rokid achieved the highest sales during the Double 11 shopping festival, with total sales around 50 million yuan and a target of 1 million units for the next year [6][7]. Group 2: Competitive Threats - The most significant threat comes from low-cost competitors in Huaqiangbei, with products priced as low as 99 yuan, which could lead to a price war that startups may struggle to survive [6][7]. - Rokid aims to avoid entering this price competition, focusing instead on maintaining its brand strength and technological capabilities [6][7]. Group 3: Strategic Partnerships - Rokid is pursuing collaborations with traditional eyewear manufacturers, exemplified by its recent partnership with Bolon for AI glasses production, where Bolon handles design and branding while Rokid focuses on technology and R&D [7]. - This partnership aligns with Rokid's strategy to concentrate on display-equipped AI glasses while allowing non-display products to be developed through external technical collaborations [7]. Group 4: Market Projections - According to IDC, global smart glasses shipments are expected to reach 12.8 million units by 2025, marking a 26% year-on-year growth. The Chinese market is projected to exceed 2.75 million units, with a remarkable 107% growth, making it the largest market globally [8].