市场需尝试新的治理共识

Core Viewpoint - The article discusses the complexities of market governance in the context of platform economies, highlighting the challenges posed by the dual nature of public and private rights within these platforms [2][3]. Group 1: Market Governance Issues - The recent actions by Douyin (TikTok) to combat false advertising related to low-priced Moutai have sparked a broader discussion on market governance, emphasizing the need for effective regulation in platform economies [2]. - The rise of platform economies has transformed traditional market structures, complicating the relationships between consumers, merchants, and platforms, leading to multi-party contractual disputes [2][4]. Group 2: Challenges in Rights and Responsibilities - There are significant challenges in determining who has the authority to recognize infringement in disputes between consumers and merchants, raising questions about the role of platforms versus regulatory bodies [4][6]. - The governance of platforms must balance the need for effective dispute resolution with the risk of platforms overstepping their regulatory roles, which could lead to market inefficiencies [4][6]. Group 3: Recommendations for Governance Structure - A proposed solution involves creating a balanced power-sharing mechanism that allows platforms to handle certain disputes while ensuring oversight from regulatory authorities to prevent abuse of power [6][7]. - The establishment of transparent procedures and accountability measures is essential to ensure that platforms act responsibly in their governance roles, promoting a fair market environment [6][7].