第一财经·2025-11-14 01:20Core Viewpoint - Apple and Tencent have reached an agreement on a 15% commission for in-app purchases in mini-games, which is a significant reduction from the previous 30% rate, reflecting ongoing negotiations and pressures in the gaming industry [2][3]. Group 1: Apple and Tencent Agreement - Apple confirmed the 15% commission rate for mini-games, allowing developers to retain 85% of in-app purchase revenue [2]. - The previous commission structure charged 30% for developers earning over $1 million annually and 15% for those below that threshold, commonly referred to as the "Apple tax" [2]. - The agreement is seen as a compromise following tensions between Apple and Tencent regarding payment systems and commission rates [3]. Group 2: Industry Context and Implications - Tencent's management highlighted the burden of the 30% commission on the gaming industry, suggesting that changes in commission rates are likely due to regulatory and commercial pressures [3]. - The mini-game sector in China is still emerging, with over 80% of developers being small teams of fewer than 30 people, indicating that a 30% commission could significantly impact their viability [3]. - The reduced commission rate is expected to enhance Apple's revenue from mini-games, as most of Tencent's income from these games currently comes from in-app purchases rather than advertisements [3]. Group 3: Global Trends and Challenges - Apple's service revenue, including the App Store, reached $28.75 billion in the latest quarter, marking a 15% year-on-year increase, but the 30% commission model is facing challenges globally [4]. - Various regions, including the EU and Japan, have successfully reduced the commission rates, with the EU's rate dropping to 17% and Japan implementing laws to lower the tax [4]. - In China, consumer complaints have been filed against Apple for maintaining the highest commission rate globally, indicating potential regulatory scrutiny [4].