用AI假图骗“仅退款”，这是今年双十一最脏的一幕。

Core Viewpoint - The atmosphere of this year's Double Eleven shopping festival is notably less vibrant compared to previous years, with a shift towards darker and more troubling behaviors among some consumers [1][3][4]. Group 1: Consumer Behavior - There has been an increase in return rates during Double Eleven, with some consumers using AI to manipulate images and fraudulently request "refund only" claims from merchants [6][10]. - The "refund only" mechanism allows buyers to receive refunds without returning items, which has been exploited by some consumers to deceive merchants [9][10]. - Instances of consumers using AI to create fake images of defective products, such as a nasal cleaner, have been reported, showcasing a new level of deceit [11][13]. Group 2: Impact on Merchants - Small merchants, often operating with minimal profit margins, face significant losses from malicious refund claims, which can wipe out their daily earnings [36][42]. - A single fraudulent refund can equate to the profit from multiple sales, severely impacting the sustainability of small businesses [40][42]. - The emotional and financial toll on small business owners, who work tirelessly to fulfill orders, is highlighted as they become victims of these deceptive practices [36][43]. Group 3: Ethical Concerns and Future Implications - The rise of AI-generated fraud raises serious ethical questions about trust and integrity in consumer transactions, as the ability to easily fabricate evidence undermines the credibility of genuine claims [49][50]. - The article suggests that as AI technology advances, the potential for misuse will also grow, leading to a decline in trust between consumers and merchants [49][50]. - The narrative emphasizes the need for a moral compass in the face of technological advancements, urging individuals to maintain ethical standards despite the convenience offered by AI [50].