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Rokid乐奇携手BOLON再发新品,引领智能眼镜从「工具」进化为「潮流符号」
IPO早知道·2025-11-14 02:06

Core Viewpoint - The article highlights the launch of Rokid's new series of smart glasses, emphasizing the integration of traditional culture with modern technology, positioning smart glasses as fashionable wearable art pieces [2][7][19]. Product Launch - Rokid introduced the "Wind, Forest, Fire, Mountain" series of smart glasses, each inspired by traditional craftsmanship, showcasing cultural symbols [3]. - The "Wind" series features Hangzhou embroidery, priced at 5688; the "Forest" series uses wood carving, priced at 5688; the "Fire" series employs dripping glaze, priced at 5858; and the "Mountain" series utilizes leather carving, priced at 4599 [5]. - A limited edition "Casting Waves into Mountains" model was also unveiled, priced at 9688, combining 24K gold foil with natural lacquer [7]. BOLON AI Smart Glasses - BOLON AI smart glasses were launched as a new benchmark in the smart wearable sector, focusing on stylish design and robust functionality [8]. - Weighing only 38.5g, the glasses are designed for Asian facial structures and feature advanced technology, including a Qualcomm AR1 processor and a 12MP camera [10]. - The glasses support various functions such as photography, navigation, translation, and payment, catering to multiple daily scenarios [10]. User Engagement and Ecosystem - Rokid emphasizes user needs, having completed over 200 product updates since launch, with an average daily usage time of nearly 8 hours and over 15 million total uses [13][14]. - The company introduced "Rokid Care," an AR glasses screen insurance plan, to enhance user confidence [15]. - Collaborations with various platforms like Amap, Alipay, and QQ Music were highlighted, showcasing a strong ecosystem [15]. Market Potential and Applications - Rokid's smart glasses have significant potential in B2B applications, enhancing experiences in transportation, real estate, automotive control, and healthcare [16][17][18]. - The partnership between Rokid and BOLON signifies a strong collaboration between leading AR technology and optical industries, aiming to create a "third space" centered around smart glasses [18]. Future Outlook - The article suggests that smart glasses are evolving into a new fashion statement, representing a shift in how users interact with technology and express individuality [19].