中国动画电影在日本渐增存在感

Core Viewpoint - The Chinese animated film "The King's Avatar: For the Glory" is set to be released in approximately 150 theaters across Japan starting November, highlighting the growing opportunities for Chinese animated films in the Japanese market [2][4]. Group 1: Market Potential - Over 90% of China's film box office revenue comes from the domestic market, indicating a significant untapped potential for Chinese IPs (intellectual properties) in international markets [6][9]. - The Chinese film market is vast, with over 90,000 screens, which is more than 20 times that of Japan [5]. Group 2: Distribution and Audience - The film "The King's Avatar: For the Glory" is a sequel to the successful 2019 film, which gained popularity through its fantasy storytelling and appealing characters, even among audiences unfamiliar with Chinese culture [4][6]. - The distribution company "面白映画" (Omoshiroi Eiga) focuses on promoting Chinese content in Japan, despite the challenges posed by lower recognition of Chinese actors and original works compared to local and Hollywood films [6][9]. - The target audience includes over 900,000 Chinese residents in Japan, with nearly 300,000 in Tokyo alone, which is seen as a promising market for Chinese films [6][9]. Group 3: Challenges and Strategies - Despite the success of some Chinese films in Japan, such as "Hero" and "Red Cliff," the recognition of mainland Chinese actors remains limited, making promotion difficult [6]. - The company plans to extend the screening periods based on audience turnout and is preparing for the production of subtitled and dubbed versions to increase accessibility [9]. - The company aims to deepen its presence in the Japanese market before expanding into other Asian regions, with existing branches in Malaysia and Indonesia [9].