Core Viewpoint - The article discusses the decline in the excitement surrounding the Double Eleven shopping festival, highlighting the rise of fraudulent practices using AI to exploit refund policies in e-commerce [6][34]. Group 1: E-commerce Trends - The atmosphere of Double Eleven has become less vibrant compared to previous years, with fewer engaging activities and promotions [6]. - The introduction of the "refund without return" policy, initially launched by Pinduoduo in 2021, has been exploited by consumers, leading to increased fraudulent refund requests [8][9]. Group 2: Fraudulent Practices - Some consumers are using AI to manipulate images and falsely claim product defects to obtain refunds without returning items, which poses a significant challenge for small businesses [19][28]. - Examples include altering images of products like nasal cleaners and shoes to misrepresent their condition, often forgetting to remove watermarks, which indicates a lack of awareness or care [10][15][21]. Group 3: Impact on Small Businesses - Small businesses, often run by individuals or families, face severe financial repercussions from fraudulent refund claims, which can wipe out their daily profits [31]. - The article emphasizes the emotional and financial toll on these small merchants, who work hard to sustain their businesses [31]. Group 4: Ethical Considerations - The article raises concerns about the moral implications of using AI for deceitful purposes, contrasting the potential positive uses of AI with its exploitation for fraud [34][35]. - It suggests that the increasing ease of creating fake evidence undermines trust in transactions and could lead to a broader societal decline in ethical behavior [34].
用AI假图骗“仅退款”,这是今年双十一最脏的一幕
创业邦·2025-11-14 03:42