财联社·2025-11-14 03:29Core Viewpoint - Tesla is reportedly developing support for Apple's CarPlay system in its vehicles, responding to strong demand from car owners for this feature [1][5]. Group 1: Tesla's Development of CarPlay - Tesla has begun internal testing of the CarPlay feature, although the project remains confidential [6]. - The company plans to integrate CarPlay in a "window" format within its main interface, meaning that Apple's software will not completely replace Tesla's operating system [7]. - Tesla intends to support the standard version of CarPlay, allowing wireless connectivity for iPhone users [5]. Group 2: Market Context and Implications - The introduction of CarPlay would signify a significant shift in Tesla's stance, as CEO Elon Musk has historically rejected this popular feature and criticized Apple [5]. - A study by McKinsey indicates that about one-third of car buyers would not consider purchasing a vehicle that does not support CarPlay or Android Auto [8]. - Tesla's sales have been declining, with some consumers citing the lack of CarPlay support as a reason for not purchasing [5]. Group 3: Competitive Landscape - While Tesla is considering CarPlay, some automakers, including General Motors, have announced plans to remove CarPlay to focus on their own infotainment systems [8]. - The rollout of the high-end "CarPlay Ultra" version has faced challenges, with brands like Audi and Mercedes-Benz not planning to support it [9].