Core Viewpoint - The article highlights the achievements and strategic initiatives of State Grid Corporation of China in brand management and development, emphasizing its position as a leading global utility company and its commitment to enhancing brand value through innovation and social responsibility [1][4][14]. Brand Management and Strategy - State Grid has been recognized for its brand leadership, with three of its brands selected as outstanding achievements in the second batch of the Central Enterprise Brand Leading Action, leading all central enterprises in both quantity and category [1]. - The company has implemented a comprehensive brand management system, focusing on a unified management approach and collaborative efforts to enhance brand strategy and recognition among employees [4][5]. - The brand's core philosophy of "reliable and trustworthy" is continuously promoted, alongside the slogan "You use electricity, I use my heart" to strengthen brand identity [4]. Brand Value and Recognition - State Grid has maintained its position as the most valuable brand in China for ten consecutive years, with a brand value of 715.258 billion yuan, according to the World Brand Lab [3]. - The company aims to enter the top ten of the global brand value rankings by 2025, showcasing its ambition to enhance its international brand presence [1][3]. Innovation and Technology - The company emphasizes innovation as a key driver for brand enhancement, focusing on technological advancements and research to improve brand quality and competitiveness [10][11]. - Significant achievements include the successful application of the world's first 800 kV converter valve and advancements in high-voltage direct current technology, which contribute to the company's reputation for innovation [11]. Social Responsibility and International Influence - State Grid actively engages in social responsibility initiatives, such as rural revitalization and environmental protection, enhancing its brand image through community-focused projects [12]. - The company is committed to international cooperation and has participated in various global forums to strengthen its brand's international recognition and influence [16][17]. Future Goals and Internationalization - The company aims to build a world-class enterprise by enhancing its brand's international reputation and operational capabilities, focusing on integrating corporate image with national image [14]. - State Grid is developing a comprehensive overseas communication strategy to improve its brand's global presence and recognition [18].
中央企业品牌引领行动优秀成果丨国家电网：打造全球卓著品牌 加快建设世界一流企业
中国能源报·2025-11-14 03:10