财联社·2025-11-14 10:24Core Viewpoint - Apple's "App Store Mini App Partner Program" introduces a 15% revenue share reduction for developers selling eligible in-app purchases, marking a significant shift in its revenue-sharing policy in the Chinese market [1][2]. Group 1: Program Details - The program aims to assist developers hosting mini-apps in expanding their business and enhancing sales within the Apple Store [2]. - To qualify for the 15% revenue share reduction, apps must support specific Apple Store technologies, including Declared Age Range API and Advanced Commerce API, ensuring a safe and smooth experience for all age groups [2]. - "Mini apps" are defined as software packages, scripts, or game content that can be added and executed on devices post-installation, provided they comply with Apple's developer agreement [2]. Group 2: Market Implications - The revenue share adjustment may encourage more paid applications to transition to mini-app platforms, strengthening their market presence and bargaining power regarding commission rates [2]. - The shift indicates a trend where users may increasingly favor a few high-frequency "commercial complex" apps, enhancing the gatekeeping role of platform companies and solidifying their market dominance [3]. Group 3: Industry Context - The "Apple tax" has faced criticism for its perceived abuse of market dominance, particularly in China, where the commission rates are higher than in the US, Europe, and South Korea, significantly impacting local developers [3][4]. - Apple's ecosystem reportedly generated nearly double the income for Chinese developers since 2018, with over 95% of this income retained by developers without paying commissions to Apple [4].