“每天睁眼就是亏钱”，有白酒经销商一年亏3000万

Core Insights - The white liquor distribution industry is facing severe challenges, with many distributors reporting significant losses and cash flow issues due to market saturation and price inversion [3][4][6] - The relationship between distributors and manufacturers is becoming increasingly strained, with many distributors questioning the viability of continuing to make payments for inventory that is rapidly losing value [5][10][21] - There is a growing concern about changing consumer behavior, particularly among younger generations, which may impact the future demand for white liquor [6][12][23] Market Conditions - In Q3 2025, 18 out of 20 publicly listed liquor companies reported declining profits, with some experiencing net profit drops exceeding 90% [3] - Over 50% of white liquor distributors reported worsening price inversions, and over 40% faced cash flow pressures [4] - Distributors are experiencing a "snowball effect" where the value of inventory decreases with each payment made to manufacturers, leading to unsustainable financial practices [19][21] Distributor Challenges - Distributors are struggling with inventory management, with many unable to sell products at prices that cover their costs, leading to significant financial losses [8][19] - The market is characterized by aggressive price competition among distributors, with some selling at a loss to attract customers [15][16] - Many distributors are reducing operational costs and scaling back their business models in response to the challenging market environment [10][14] Consumer Behavior - There is a perception that younger consumers are less interested in white liquor, although some distributors believe this is temporary and linked to age and life circumstances [6][12][23] - The cultural significance of white liquor in social settings is being reevaluated, with a shift towards health consciousness among consumers [12][23] Future Outlook - Distributors are adopting a survival mindset, focusing on maintaining cash flow and reducing expenses rather than pursuing growth [7][10][21] - The industry is at a crossroads, with potential for recovery if consumer preferences shift back towards traditional liquor consumption [23][24]