广东解锁消费新供给：“一张地图”为岭南烟火导航

Core Viewpoint - The article highlights the launch of the "Guangdong Shopping Map" and "Guangdong Food Map" by the Guangdong Provincial Department of Commerce, aimed at boosting winter consumption and enhancing the integration of commerce, culture, and tourism in the region [1][3][5]. Group 1: Overview of the Maps - The "Guangdong Shopping Map" integrates key shopping areas, specialty streets, duty-free shops, and local brands across 21 cities, serving as a comprehensive guide for consumers [3][5]. - The "Guangdong Food Map" features nearly 300 landmark dishes from various Cantonese culinary styles, showcasing the rich food culture of Guangdong [5][6]. Group 2: Consumer Engagement and Technology - The maps utilize a "scan to access" feature, allowing users to easily navigate to shopping and dining locations, thus enhancing the consumer experience [5][8]. - The initiative aims to connect online consumer traffic to offline experiences, leveraging technology to create a seamless shopping journey [8][9]. Group 3: Economic Impact and Strategic Goals - The maps are part of a broader strategy to stimulate consumption by guiding consumer spending towards quality experiences and enhancing the overall shopping environment in Guangdong [6][10]. - The initiative is expected to elevate the quality of consumption in the region, transitioning from mere scale expansion to quality improvement [6][10].