天猫总裁家洛：天猫实现四年来双11全周期最好增长

Core Insights - Tmall achieved its best growth in four years during the Double 11 shopping festival, driven by a strategic focus on supporting quality brands and original merchants, along with significant consumer investment [3]. Group 1 - Nearly 600 brands on Tmall achieved over 100 million in sales, and 34,091 brands saw a year-on-year growth of over 100%, surpassing last year's performance [3]. - The 88VIP membership program continues to expand, with the average daily number of purchasing members increasing by 31% compared to last year [3]. - Retail orders from Taobao Flash Sale more than doubled year-on-year [3].