8款品牌OLED显示器产品落地

Core Viewpoint - The OLED display market is experiencing rapid growth, with continuous product launches and specifications to meet consumer demand, as observed by TrendForce Display [1][6]. Product Launch Timeline - In February 2025, brands began releasing a 27-inch 4K 240Hz QD-OLED display, upgrading the resolution from 2K to 4K [4]. - By June 2025, brands introduced 27-inch 2K 280Hz and 500Hz QD-OLED displays, with the 280Hz being an upgrade from the existing 240Hz model [4]. - In July 2025, a 45-inch 5K 165Hz W-OLED curved display was launched, filling a gap in the W-OLED product lineup for 5K resolution [4]. - In August 2025, a 27-inch 2K 280Hz W-OLED display was released, featuring a peak brightness of 1,500 nits and a color gamut of 99.5% DCI-P3 [5]. - By October 2025, a 27-inch 2K 180Hz QD-OLED display was launched, expanding the refresh rate options for this size to five different levels [6]. Market Outlook - The OLED display market is projected to reach 2.64 million units shipped in 2025, representing an 86% year-on-year increase, with a penetration rate of approximately 2.1% in the overall display market [6]. - By 2028, the market may challenge a 5% penetration rate, driven by strong demand in the gaming display sector and proactive efforts from panel and brand manufacturers [6].