裸车35万起，玛莎拉蒂纯电车大降价

Core Viewpoint - Maserati is significantly reducing the prices of its electric SUV model Grecale Folgore to boost sales in the Chinese market, with the starting price set at 358,800 yuan, which is a substantial discount from its original price of 898,800 yuan, reflecting a reduction of 540,000 yuan [3][8][10]. Pricing Strategy - The Grecale Folgore is being offered at a bare price of 358,800 yuan, with additional options bringing the total cost to around 400,000 yuan [7][8]. - The model features a range of 533 kilometers, which is expected to be around 400 kilometers under real-world conditions [7][8]. - The aggressive pricing strategy positions the Grecale Folgore in the competitive segment of 300,000 to 400,000 yuan electric SUVs, competing with brands like Xiaomi, NIO, and Li Auto [10][18]. Sales Performance - Maserati's sales in China have plummeted, with a reported 70% year-on-year decline, selling only 1,228 units in 2024 [18][19]. - In September 2024, Maserati's import sales in China were just 83 units, a 5% decrease compared to the previous year [18]. - The brand's declining sales are attributed to a weakened brand effect and increased competition in the electric vehicle market [19]. Market Position - Maserati's Grecale Folgore is the brand's first electric mid-size SUV, aiming for a high-performance and ultra-luxury positioning [8][10]. - The brand's previous strategy of competing with luxury brands like Porsche has shifted to targeting new energy vehicle manufacturers [10][18]. - The decline in sales and brand perception is not unique to Maserati, as other luxury brands like Bentley and Ferrari are also experiencing downturns, but Maserati's situation is particularly severe [18][19].