“骨折式”降价，35万元可买玛莎拉蒂SUV！过去对标保时捷，如今与小米、理想等同台竞技！该品牌去年在华销量暴跌70%

Core Viewpoint - Maserati is implementing significant price reductions on its Grecale Folgore electric SUV to boost sales in the Chinese market, where it has seen a dramatic decline in sales over recent years [2][9]. Pricing Strategy - The starting price for the Maserati Grecale Folgore is reported at 358,800 yuan, which is a substantial discount from the official price of 898,800 yuan, representing a reduction of 540,000 yuan [3][9]. - The final price after additional options is expected to be around 400,000 yuan, aligning it with the pricing of new energy vehicles from competitors like Xiaomi and NIO [5][9]. Market Positioning - The Grecale Folgore is positioned as a high-performance luxury electric SUV, competing directly with models like the Porsche Macan electric version, but now entering the 300,000 to 400,000 yuan segment [9]. - The vehicle features a range of 533 kilometers, which may realistically be around 400 kilometers under typical driving conditions [6][9]. Sales Performance - Maserati's sales in China have plummeted by over 70% since 2018, with only 1,209 units sold in 2024, indicating a severe decline from its peak sales of 14,400 units in 2017 [9]. - The brand's current financial struggles have led to speculation about potential divestment by Stellantis, although such rumors have been denied [9].