第一财经·2025-11-15 10:07Core Viewpoint - JD.com has launched the "JD Review" feature on its "Instant Delivery" channel to enhance user shopping experience and service quality, particularly in the food delivery sector, amidst increasing competition from platforms like Meituan and Alibaba [3][5]. Group 1: JD Review Feature - The JD Review feature allows users to evaluate products, rate them, and share their experiences, aiming to improve user interaction and community engagement [3][5]. - The feature is designed to integrate with the food delivery service, enhancing feedback on food items and optimizing service quality [3][5]. Group 2: Competitive Landscape - Following a summer of intense subsidy wars, major platforms are now focusing on review services as a strategic response to competition, with Alibaba and Meituan also enhancing their review functionalities [5][6]. - JD.com's entry into the review space is seen as a significant move in the local service sector, aiming to create a closed-loop ecosystem of "content seeding + instant consumption" [5][6]. Group 3: Market Dynamics - The winter season is expected to see heightened competition in the food delivery market, with a shift from subsidy wars to efficiency-driven competition, focusing on user retention and order quality [6][7]. - The market landscape in 2025 is characterized by a retreat from aggressive subsidies towards a more rational competition model, emphasizing technology and service quality over mere price competition [7].