“骨折式”降价，35万元可买玛莎拉蒂SUV！该品牌去年在华销量暴跌70%

Core Viewpoint - Maserati is attempting to revive its sales in the Chinese market through significant price reductions on its Grecale Folgore SUV, which is now priced at 358,800 yuan, aligning it with new energy vehicle competitors like Xiaomi and NIO [1][2]. Group 1: Pricing and Sales Strategy - The starting price for the Maserati Grecale Folgore is reported to be 358,800 yuan, with additional options bringing the total to around 400,000 yuan [2][4]. - The Grecale Folgore is Maserati's first pure electric mid-size SUV, originally priced at 898,800 yuan, indicating a discount of 540,000 yuan [6][8]. - The dealership has sold about half of the initial stock of 70-80 units, indicating strong demand from both local and out-of-town customers [4][6]. Group 2: Sales Performance and Market Position - Maserati's sales in China have plummeted by over 70%, with only 1,209 units sold in 2024, compared to a peak of 14,400 units in 2017 [8][9]. - The brand's market share has significantly declined since 2018, with a 3% drop in import sales in the first nine months of this year [8][9]. - Maserati's financial struggles have led to speculation about the potential sale of the brand by Stellantis, although such rumors have been denied [9].