实探丨回收价差拉大、“悦己”作用更为明显 金饰消费格局正在改变

Core Insights - The consumption pattern of gold jewelry is changing significantly due to high gold prices and new tax regulations affecting the market [2][3][4] Group 1: Market Dynamics - International gold prices have recently surged, leading to increased gold jewelry prices, with quotes in Shenzhen's Shui Bei market exceeding 1100 yuan per gram and branded gold jewelry surpassing 1300 yuan per gram [2] - Following a sudden drop in international gold prices by over 3% on November 14, 2023, local gold jewelry prices in Shui Bei fell to around 1082 yuan per gram [2] - The new tax policy implemented on November 1 has directly impacted gold trading in the Shui Bei market, causing price adjustments and a significant decrease in business volume, with sales dropping over 30% month-on-month [2][3] Group 2: Consumer Behavior - Consumers are increasingly hesitant to sell gold jewelry due to a widening gap between buying and selling prices, which has grown from a typical 30 yuan to a much larger difference [2] - The perception of gold jewelry is shifting from a traditional investment for value preservation to a more personal accessory, with younger consumers viewing gold jewelry as a daily fashion item [3][4] Group 3: Product Trends - The World Gold Council reports a growing contribution of lightweight gold products to retail sales, with products weighing 10 grams or less accounting for 45% of sales in the first half of 2025, up from 37% in 2023 [4] - The focus of gold jewelry manufacturers is shifting towards hard gold products, which are lighter and have higher added value, as well as innovative designs that appeal to younger consumers [3][6]