当越来越多的摊贩成为网红

Core Viewpoint - The article highlights the rise of grassroots vendors in China, emphasizing their role in stimulating local economies and tourism, particularly during major holidays. The phenomenon reflects a shift in public perception and regulatory approaches towards street vendors, leading to a resurgence of this sector as a vital part of urban life and economic activity [2][33]. Group 1: Rise of Grassroots Vendors - The year has seen a surge in popularity for grassroots vendors, with notable figures like "Lu Ge Ge" and "Chicken Chop Brother" gaining significant attention and driving local tourism [3][4][5]. - During the May Day holiday, Rongchang attracted over 2 million visitors, generating retail sales of 2 billion yuan, a 258% increase year-on-year [5]. - The emergence of various vendors, such as "Jumping Pancake Brother" and "Happy Grandma," showcases the diverse and engaging personalities behind these businesses, contributing to their viral success on social media platforms [6][7][8]. Group 2: Changing Regulatory Environment - Recent policy shifts have allowed for more flexible management of street vendors, transitioning from a prohibitionist approach to one that encourages regulated operations [14][33]. - Major cities have seen an influx of vendors, with estimates suggesting there are now between 12 million to 18 million registered street vendors in China, alongside an additional 10 million to 20 million unregistered ones [22]. Group 3: Economic Impact and Consumer Behavior - The street vendor economy is projected to grow from 22.59 trillion yuan in 2018 to 37.54 trillion yuan by 2024, indicating a significant market potential [22]. - Vendors often offer products at prices 30% lower than traditional stores, appealing to cost-conscious consumers and enhancing their competitive edge [19][29]. - The success of these vendors is attributed to their ability to connect with local communities, providing fresh, affordable food options while fostering a sense of nostalgia and authenticity [19][29]. Group 4: Media and Social Influence - The rise of social media has played a crucial role in the visibility of these vendors, with many gaining fame through platforms like Douyin and Weibo, leading to increased foot traffic and sales [24][25]. - Media coverage has further amplified their stories, creating a narrative that resonates with the public and encourages local support [24][27]. Group 5: Future Prospects - The article suggests that the current trend of grassroots vendors represents a window of opportunity for new individual entrepreneurs, as they transition from informal operations to recognized businesses [30][34]. - The path from street vendor to small business owner is becoming clearer, with successful vendors like "Chicken Chop Brother" evolving into registered enterprises, indicating a potential for sustainable growth in this sector [34][37].