跌落神坛的“老人鞋之王”，又盯上了老年人的餐桌？

Core Viewpoint - The company, once a trusted brand for elderly footwear, is now facing significant quality issues and financial distress, prompting a shift into the organic food sector as a means of self-rescue [1][19][39] Group 1: Quality Issues - Consumers have expressed disappointment with the quality of footwear, with reports of shoes cracking after only two months of use [2][13] - The brand's reputation has deteriorated, with numerous complaints about discomfort and product failures from long-time customers [11][14] - Regulatory bodies have previously flagged quality concerns, with multiple instances of non-compliance reported since 2019 [15][16] Group 2: Financial Distress - The company is embroiled in over 101 legal cases, with total claims exceeding 8 billion, and has been listed as a dishonest executor multiple times [18] - The founder has faced personal financial challenges, including involvement in 59 legal cases and restrictions on consumption due to financial issues [18] - By 2023, the company reported a debt of 7 billion, with significant repayments made in the previous year [38] Group 3: Strategic Shift to Food Industry - In response to declining footwear sales and mounting debt, the company has ventured into the organic food market, aiming to address the dietary needs of the elderly [20][39] - The new product line includes various food items, with a focus on affordability and high quality, such as dumplings priced at 4.9 yuan per bag [22][30] - The company has adopted a membership strategy to attract customers, offering significant discounts and incentives for new members [26][30] Group 4: Market Challenges - The transition to the food sector has been met with skepticism from consumers, who question the brand's expertise in this new domain [30] - The competitive landscape for organic food is intensifying, posing additional challenges for the company to establish credibility in a market where it is not traditionally recognized [39]