凤凰网财经·2025-11-16 13:10Core Viewpoint - The article highlights the entrepreneurial spirit and investment philosophy of Duan Yongping, emphasizing his humility and practical approach to business and investment [3][4]. Group 1: Personal Background and Career - Duan Yongping was born in Nanchang, Jiangxi, and faced challenges during his childhood, which instilled a sense of independence in decision-making [4]. - He left unsatisfactory jobs quickly, including a brief stint at Beijing Electronic Tube Factory and a small company in Guangdong, before finding success at Xiaobawang [4][7]. - After leaving Xiaobawang due to unfulfilled promises of equity, he founded BBK Electronics in Dongguan [7]. Group 2: Business Philosophy - Duan emphasizes a grounded approach to business, stating that true financial freedom comes from doing what one loves without being driven by money [8]. - He believes in a principle of "doing the right thing" and maintaining a calm mindset, which he refers to as "本分 + 平常心" (being principled and having a normal heart) [9][10]. - The "not-to-do list" established by BBK includes avoiding OEM production, which he believes would hinder brand development [12][13]. Group 3: Investment Strategy - After retirement, Duan shifted focus to investing, realizing that understanding a company is more important than stock price fluctuations [14]. - He made a significant investment in NetEase during the dot-com bubble, purchasing shares at a low price, which later yielded a return of over 100 times [16][17]. - Duan's investment philosophy centers on understanding the business deeply, as demonstrated by his investments in companies like Apple and Moutai, which he believes have unique value propositions [18][19].