众筹破百万、获马斯克点赞,AI情绪产品全球爆火
21世纪经济报道·2025-11-16 15:31

Core Viewpoint - The article discusses the rise of "emotional consumption" in China, particularly among young people, and how AI and smart hardware are being integrated into products that cater to emotional needs, with a projected market size exceeding 2 trillion yuan by 2025 [1][24]. Group 1: Emotional Consumption and AI Integration - Since 2013, the "emotional consumption" industry has seen an average annual growth rate of 12%, with expectations to surpass 2 trillion yuan in market size by 2025 [1]. - AI and robotics are evolving rapidly, but widespread implementation may take another 5 to 10 years, focusing on meeting subtle emotional needs [1]. - Young entrepreneurs in Shenzhen are leveraging AI to create products that address emotional gaps in modern life, redefining global living experiences [2][24]. Group 2: Innovations in Musical Instruments - LiberLive has introduced a "stringless guitar" that simplifies playing, allowing users to learn in just five minutes, and has been recognized as one of the best inventions of 2025 [8][24]. - The air drum technology by 感音科技 uses aerospace control technology for precise sound generation, significantly lowering the barrier to entry for music enthusiasts [9][24]. - The smart musical instruments market is projected to generate 5.655 billion yuan in revenue in 2024, accounting for nearly 30% of the total revenue of major musical instrument companies [24]. Group 3: Smart Sports Equipment - The Nisplay L1, a backpack-style tennis ball machine, raised over 1 million dollars on Kickstarter, addressing the need for convenient sports training [11][13]. - The smart sports recovery device integrates multiple therapies into a portable solution, catering to both professional athletes and everyday consumers [14][16]. - The market for smart health and fitness hardware in China is expected to reach 19.048 billion yuan by 2025, with an average annual growth rate of 29.1% [24]. Group 4: AI Pets and Emotional Companionship - The AI pocket pet "话话糖" is designed to provide emotional companionship, with plans for a global launch in 2024 [17][22]. - The evolution of electronic pets reflects a shift towards addressing emotional needs in a fast-paced, aging society [22]. - The global AI toy market is projected to exceed 11 billion dollars in 2024, with an expected growth rate of over 20% annually [24]. Group 5: Entrepreneurial Ecosystem in Shenzhen - Shenzhen's South District is home to over 70% of high-level talent in the city, fostering a robust entrepreneurial environment [26][27]. - The local government has implemented initiatives to support innovation and entrepreneurship, including substantial funding for AI projects [28]. - Young entrepreneurs are redefining industries with "AI + emotional value," aiming for global market leadership [28].