化妆品新政出台，有这7大亮点

Core Viewpoint - The article discusses the recent issuance of the "Opinions on Deepening Cosmetic Regulation Reform to Promote High-Quality Development" by the National Medical Products Administration, aimed at transforming China from a "cosmetic manufacturing giant" to a "cosmetic powerhouse" through 24 reform opinions and 48 specific measures [3][4]. Group 1: Regulatory Reforms - The "Opinions" introduce a dedicated review channel for "new efficacy cosmetics," implementing an "immediate report and review" system, which significantly reduces the time for technical reviews from three months to a more efficient process [5]. - The document encourages the launch of new cosmetic products in China, aiming to make it a global first-launch hub, thus removing barriers for international products to enter the Chinese market [5][6]. - It promotes the development of cosmetics tailored for the aging population, recognizing the "silver economy" as a new market opportunity [6]. Group 2: Industry Support Measures - The "Opinions" propose measures to reduce burdens on companies, such as allowing similar formula products to share technical data and streamlining the review process for special cosmetics [6][7]. - It emphasizes the reduction of animal testing requirements, prioritizing the development of alternative testing methods [6][7]. - The introduction of electronic labels is mandated, allowing consumers to access comprehensive product information through QR codes, enhancing user experience and operational efficiency for companies [6][7]. Group 3: Innovation and Customization - The document encourages personalized services in cosmetics, allowing companies to offer on-site mixing and repackaging of registered products based on consumer preferences [7]. - Overall, the 24 measures aim to foster innovation and development in the industry, benefiting companies by easing regulatory constraints [7].