“十几万就能开上保时捷”，年轻人盯上二手豪车

Core Viewpoint - The second-hand luxury car market is experiencing significant price drops, with many models depreciating rapidly, making them attractive to younger buyers seeking value for money [4][5][10]. Group 1: Market Trends - The average transaction price of second-hand luxury cars has decreased by over 16% year-on-year in the first nine months of this year, surpassing the declines seen in domestic and joint venture brands [4]. - The phenomenon of "three years at half price" has become a common market trend, with many luxury cars available at significantly reduced prices [4][10]. - The proportion of buyers in the second-hand luxury car market aged 90s and younger has increased from 23% in 2019 to 47% in 2024 [5]. Group 2: Price Dynamics - A 2018 Porsche Macan, with a mileage of 40,000 to 60,000 kilometers, is now priced under 190,000 yuan, which is less than 30% of its original price [7]. - A 2022 BMW X7 with approximately 10,000 kilometers is listed at 700,000 yuan, down from a new car price of 1,000,000 yuan [8]. - The depreciation of luxury cars is exacerbated by new car price reductions, leading to a rapid decline in second-hand values [12]. Group 3: Profitability and Inventory Management - Second-hand luxury car dealers are facing intense competition, with profit margins on popular models often only 20,000 to 30,000 yuan, leading to a strategy of "price for volume" [8][9]. - Inventory cycles for second-hand luxury cars are typically kept within 1 to 2 months, with significant pressure to reduce prices if vehicles remain unsold beyond this period [9]. Group 4: Brand and Model Performance - Porsche has the highest resale value among luxury brands, with a three-year depreciation rate of 66.2%, while brands like Infiniti have a much lower rate of 36.5% [11]. - The resale value of electric luxury cars is more volatile, with significant price fluctuations observed in the second-hand market [14][18]. Group 5: Consumer Behavior and Costs - High-net-worth individuals are still the primary consumers in the second-hand luxury car market, focusing on vehicle condition and rarity rather than ongoing maintenance costs [21]. - The high operating costs associated with luxury vehicles, including fuel and maintenance, have led to concerns about affordability despite lower purchase prices [22].