盒马创始人侯毅创办，派特鲜生多家门店关闭，客服回应：后续将全关

Core Viewpoint - The company Pat Fresh is facing significant challenges, with multiple store closures occurring just months after opening, indicating potential operational and market difficulties [1][3][4]. Store Closures - Pat Fresh has reported that out of 18 stores in Shanghai, 6 are marked as "temporarily closed" and 1 as "permanently closed," with some stores having been open for only over 3 months [1]. - The flagship store in Shanghai, which opened on February 22, will close on November 25, just 9 months after its launch, as confirmed by customer service [3]. - Following the closures, the company will also shut down online channels, and there are uncertainties regarding the refund process for membership cards [3][4]. Business Model and Strategy - Pat Fresh positions itself as a new retail chain focusing on fresh food, with a business model that includes on-site preparation and sales [8]. - The company aims to expand its presence in Shanghai, planning to open 100 stores by 2025, despite current challenges [8]. - The brand's offerings include a variety of pet food products, emphasizing fresh and innovative items, but the operational complexities of fresh food production pose significant challenges [6][11]. Market Context - The global pet fresh food market is projected to exceed $4.5 billion by 2025, with a compound annual growth rate of 21.3%, significantly outpacing traditional dry food growth [11]. - However, the penetration rate of fresh food feeding in China is below 5%, indicating a substantial growth opportunity but also highlighting the challenges of establishing strong brands in this segment [11]. Financial Aspects - In May, Pat Fresh completed a $25 million (approximately 177 million RMB) angel round of financing, marking a record high for pet industry angel financing in recent years [9].