中国数万亿存款去哪了？

Core Viewpoint - The recent data from the central bank indicates a significant shift in deposit patterns, with a notable decrease in both resident and corporate deposits, while non-bank deposits have increased, suggesting a reallocation of funds rather than a true "deposit migration" [3][6]. Group 1: Deposit Trends - In October, resident deposits decreased by 1.34 trillion yuan, and corporate deposits fell by 1.09 trillion yuan, while non-bank deposits rose by 1.85 trillion yuan [3]. - The term "deposit migration" is deemed inaccurate as it reflects a redistribution of deposits among different entities rather than a net decrease in total deposits [3][6]. - The increase in non-bank deposits is attributed to the expansion of wealth management products and sustained trading activity in the stock market [6]. Group 2: Wealth Management Products - Fixed income products remain the mainstream in the wealth management market, with many institutions adopting a cautious approach to "fixed income plus" strategies [4]. - Some wealth management products have achieved annualized returns of up to 5% or even over 7% this year, with an estimated growth of over 1.4 trillion yuan in the overall market for "fixed income plus" products [4][10]. - The popularity of "fixed income plus" products is driven by declining interest rates and the need for higher returns, as the one-year fixed deposit rate has fallen below 1% [10]. Group 3: Investor Behavior - There is a notable shift in investor risk preferences, with an increase in the number of high-risk preference investors compared to low-risk preference investors, reversing a four-year downward trend [7]. - The transition to "fixed income plus" products is seen as a suitable pathway for new investors moving from low-risk to equity assets [9]. - Institutions are beginning to diversify their portfolios by increasing allocations to equity-like assets within "fixed income plus" products, reflecting a growing acceptance of volatility among institutional investors [11][16]. Group 4: Market Growth and Challenges - The total market size for wealth management products reached 32.13 trillion yuan by the end of Q3, marking a year-on-year increase of 9.42% [13]. - The transition to "fixed income plus" strategies is progressing slowly due to investors' limited acceptance of net value fluctuations and the need for improved research capabilities among wealth management firms [13][14]. - Balancing risk and return remains a critical challenge for wealth management companies as they navigate the ongoing "deposit migration" trend [14].