财联社·2025-11-18 02:35Core Viewpoint - The semiconductor memory market is experiencing a "super cycle" with significant price increases, impacting the profitability of OEMs and ODMs, particularly in the hardware sector [3][6]. Group 1: Market Dynamics - Memory prices for NAND and DRAM have surged by 50% to 300% over the past six months, with expectations of continued quarterly increases in 2026 [3]. - The demand from hyperscale cloud service providers and a shift towards high-bandwidth memory are key drivers of this price surge [3]. Group 2: Company Ratings and Forecasts - Morgan Stanley downgraded Dell Technologies from "Overweight" to "Underweight," reducing its target price from $144 to $110, with Dell's stock falling over 7% [3][5]. - The forecast for Dell's gross margin for FY27 has been lowered to 18.2%, a decrease of 220 basis points from previous estimates [5]. - Hewlett Packard's rating was downgraded from "Hold" to "Underweight," with a target price cut from $26 to $24, while Hewlett Packard Enterprise was downgraded to "Hold" with a target price of $25 [5]. Group 3: Resilience Among Companies - Apple and Pure Storage are viewed as more resilient to memory price fluctuations due to their differentiated business models and higher software revenue proportions [6]. - Morgan Stanley maintains an "Overweight" rating for Apple, the only U.S. tech hardware company to receive this rating, and raised Pure Storage's target price from $72 to $90 [5][6].