35.88万起，玛莎拉蒂“打骨折”搏命

Core Viewpoint - The article highlights the drastic price reduction of the Maserati Grecale Folgore in China, indicating a significant shift in the luxury automotive market and the financial struggles of its parent company, Stellantis [6][9][12]. Price Reduction - Maserati Grecale Folgore, originally priced at 898,800 yuan, is now being offered at a starting price of 358,800 yuan, representing a discount of 540,000 yuan [9][10]. - This price reduction is not limited to a specific region, as multiple dealerships across China have confirmed similar promotional pricing [10]. Market Context - The Grecale Folgore is Maserati's first all-electric SUV, set to launch in late 2024, and is part of a broader trend where luxury brands are struggling to maintain their market position against domestic competitors [9][12]. - The article notes that traditional luxury brands like Mercedes-Benz and BMW are also facing challenges in the Chinese market, with their "oil-to-electric" models not gaining sufficient traction [12]. Sales Performance - Maserati's sales in China peaked in 2017 with nearly 15,000 units sold, but have since plummeted, with only 1,209 units sold in 2024 and 1,023 units in the first nine months of the year [15][17]. - The financial crisis at Maserati is compounded by Stellantis's overall declining performance, with a significant drop in revenue and profit margins in 2024 [18]. Corporate Strategy - Stellantis, the parent company of Maserati, is under pressure to reassess its brand portfolio due to declining profitability, with speculation about potentially discontinuing underperforming brands [17][18]. - Despite the challenges, Stellantis has publicly stated it will not sell Maserati, emphasizing its importance as the group's only luxury brand [17].