【深度分析】2025年10月份全国乘用车市场深度分析报告

Overall Market - The narrow passenger car production and sales data for October 2025 shows a total production of 2,949,257 units and wholesale of 2,928,989 units, with retail sales reaching 2,250,157 units, reflecting a year-on-year growth of 11.3% in production and 7.5% in wholesale [6][9]. - The broad passenger car market also demonstrated growth, with a total production of 2,974,154 units and wholesale of 2,951,825 units, indicating a year-on-year increase of 11.0% in production [9][11]. Model Category Segmentation - The market share changes among different vehicle categories indicate that SUVs continue to dominate with a share of 50.7%, while sedans and MPVs hold 45.5% and 4.5% respectively [12][15]. - In terms of sales volume for October 2025, SUVs sold 1,141,804 units, while sedans and MPVs sold 1,022,863 and 85,490 units respectively, with SUVs showing a slight increase of 0.4% year-on-year [12][15]. Country Segmentation - The market share by country shows that domestic brands have a significant presence, with a total retail sales volume of 2,250,157 units, accounting for 51.9% of the total market [20][21]. - The year-on-year growth for domestic brands is 8.0%, while foreign brands such as German and Japanese brands have seen declines in their market shares [20][21]. Brand Positioning Segmentation - The luxury brand segment, which includes brands like Mercedes-Benz and BMW, has shown a year-on-year growth of 8.0%, with total retail sales reaching 2,250,157 units [26][29]. - Domestic brands have captured a significant market share of 47.3%, indicating strong performance in the competitive landscape [26][29]. Price Positioning Segmentation - The market share across different price segments shows that vehicles priced between 10-20 million yuan have the highest sales volume, with a total of 1,537,431 units sold, reflecting a year-on-year growth of 10.6% [33][34]. - The segment for vehicles priced above 40 million yuan has seen a decline, with sales dropping by 9.7% year-on-year [33][34].