经济观察报·2025-11-18 13:05Core Insights - The article discusses the global race to find a "super application" in the AI field, highlighting the competition among major tech companies to establish a dominant entry point into AI services [1][3]. Group 1: AI Market Dynamics - Alibaba officially launched the "Qwen" project on November 17, aiming to penetrate the AI-to-C (consumer-facing AI) market with its Qwen3 model, which integrates deeply with various life service scenarios and adopts a free strategy to compete with ChatGPT [2][4]. - The emergence of AI has led to significant changes in functionality, but many companies remain skeptical about its world-changing potential. The competition has shifted to the race for the AI entry point, reminiscent of the mobile internet era [2][3]. Group 2: Competition Landscape - The competition is characterized by two main fronts: the "engine war," focusing on the capabilities of large models, and the "entry war," which is crucial for user acquisition. Strong AI capabilities alone do not guarantee user engagement [4][5]. - The future of AI applications is expected to revolve around creating an "AI Agent" that not only provides information but also executes tasks, serving as a personal assistant and integrating various life scenarios [5][6]. Group 3: Strategic Approaches - Companies like OpenAI and Google are evolving their strategies to build ecosystems around their AI models, with OpenAI introducing APIs and collaborative features, while Google integrates its AI into its extensive search and Android systems [5][6]. - Alibaba's "Qwen" aims to leverage its existing e-commerce, life services, and cloud computing ecosystem in China to create a comprehensive integration path, reflecting a strategy similar to that of successful mobile internet applications [5][6].