突发！这一品牌所有门店都将关闭

Group 1 - The core viewpoint of the article highlights the significant operational challenges faced by the pet food retail brand "Paiteshengsheng," leading to the decision to close all physical stores by mid-December 2023 while retaining online operations [2][4]. - "Paiteshengsheng" was launched by Hou Yi in February 2023, with plans to open 100 stores in Shanghai, focusing on new retail, discounting, and pet socialization [2][4]. - As of November 2023, out of 18 stores opened, 7 are reported as "temporarily closed" or "permanently closed," indicating a struggle with customer traffic and overall business performance [3][4]. Group 2 - The first store of "Paiteshengsheng" in Shanghai, which opened on February 22, 2023, is set to close on November 25, 2023, just nine months after its launch [4]. - The pet food market in China remains dominated by staple foods, nutritional products, and snacks, with fresh pet food still being a relatively small segment, primarily operating online [4][5]. - Hou Yi, the founder of "Paiteshengsheng," is also known for founding Hema and has plans to focus on building his personal brand "Hou Yi Says" after stepping down as CEO of Hema in March 2024 [5].