品质，沃集鲜的答案

Core Viewpoint - Walmart's self-owned brand, "沃集鲜" (Woji Xian), has undergone a significant upgrade, emphasizing a new brand philosophy of "Simple for Fresh" to enhance product competitiveness and differentiate itself in the retail market [1][2][3]. Strategic Transformation - The upgrade of Woji Xian represents a strategic shift from focusing solely on price advantages and financial metrics to prioritizing customer needs and product quality [2][3]. - Walmart has redefined its target customer base, focusing on urban middle-class families and single individuals, and aims to provide high-quality fresh food, selected non-food items, stable everyday pricing, and convenient omnichannel services [2][3]. - The company is adopting a more open approach to supplier collaboration, welcoming diverse partnerships that align with its customer-centric philosophy [2][3]. Product Quality and Control - The upgrade emphasizes simple ingredients and health trends, with products like "吨吨桶发酵乳" (Ton Ton Bucket Fermented Milk) using only three ingredients and reducing sugar content in beverages significantly [6][7]. - Walmart has established a rigorous quality control system, implementing a comprehensive management framework that includes multiple audit stages and continuous monitoring of product quality [9][10]. - The company prioritizes customer feedback in its product development process, ensuring that products meet evolving consumer demands [10][11]. Supply Chain and Collaboration - Walmart has redefined its supplier collaboration model, focusing on partnerships with leading suppliers and allowing them to choose their collaboration methods, all while maintaining a commitment to quality and everyday low prices [15]. - The company employs strategies such as streamlining SKUs and direct sourcing to enhance efficiency and make high-quality products more accessible [15]. - The transformation of Woji Xian serves as a model for the long-term growth of private labels in the retail industry, emphasizing the importance of consistently aligning with customer perspectives [16].