第一财经·2025-11-18 13:19Core Viewpoint - A silent personnel storm is sweeping through the real estate industry, with over 20 chairmen of real estate companies changing since June, indicating a significant shift in management as companies adapt to new industry conditions [3][5][11]. Group 1: Changes in Leadership - Since the beginning of 2025, large-scale organizational adjustments in real estate companies have become the norm, with a notable increase in leadership changes in the second half of the year [5][6]. - Notable changes include the resignation of Lu Jiming as chairman of Guangming Real Estate due to reaching retirement age, and the appointment of Wang Wei as the new chairman [5]. - Other companies like Dalong Real Estate and Beijing Zhuzong have also seen leadership changes, with significant adjustments in their management teams [6][7]. Group 2: Reasons Behind Changes - The adjustments in leadership, particularly among state-owned enterprises, reflect the ongoing reforms in state-owned enterprises aimed at optimizing resource allocation and enhancing management control [9]. - The pressure from declining sales and continuous losses since 2022 has prompted many companies to adjust their management teams to cope with market challenges [13]. - The shift from large-scale development to refined operations and asset-light models necessitates new leadership capable of navigating these changes [13]. Group 3: Financial Implications - The total remuneration for chairmen of listed real estate companies has decreased, with total salaries dropping from 86.57 million yuan in 2022 to 69.38 million yuan in 2024 [14]. - This reduction in compensation reflects the need for management to adapt to new market conditions and emphasizes the importance of financial safety and operational efficiency [14]. Group 4: Future Management Requirements - The evolving real estate landscape demands that managers possess enhanced capabilities, including product management, operational efficiency, and investment precision [14]. - The ability to identify new market opportunities and make strategic adjustments is becoming increasingly critical for leadership in the real estate sector [14].