被投诉吹风机冒烟，徕芬陷产品质量争议

Core Viewpoint - The article discusses the decline of the brand 莱芬 (Lai Fen), which was once celebrated for its high cost-performance products, now facing significant quality and customer service issues, leading to a loss of consumer trust [1]. Group 1: Product Quality Issues - A consumer reported that their 莱芬 hairdryer started smoking after two years of use, raising concerns about product safety and quality [3][5]. - The same consumer expressed dissatisfaction with the company's customer service, which charged nearly 120 yuan for repairs instead of offering free service [7][8]. - Another consumer experienced multiple repairs on their 莱芬 product within three years, indicating recurring quality problems [10][12]. Group 2: Safety Concerns - A serious incident was reported where a 莱芬 hairdryer sparked and caused burns, bringing significant media attention to the brand's safety issues [17]. - A quality inspection in March 2025 revealed that 莱芬 hairdryers failed to meet safety standards, further damaging the brand's reputation [18]. Group 3: Marketing vs. Reality - 莱芬 initially gained popularity by positioning itself as a "Dyson alternative," leveraging aggressive marketing strategies that emphasized performance metrics [19][20]. - The brand's rapid growth, with sales reaching 30 billion yuan in 2023, was primarily driven by marketing rather than product quality [19]. - As marketing efforts waned, the shortcomings in product quality became apparent, leading to consumer disillusionment [21].