Core Viewpoint - The article discusses the challenges faced by Japanese cram schools in attracting Chinese students, highlighting the delicate balance between marketing to this demographic and the potential backlash from local communities [2]. Group 1: Industry Challenges - Japanese cram schools are increasingly interested in recruiting Chinese students due to their willingness to pay higher tuition fees, which can significantly boost revenue [2]. - However, there is a fear among these institutions about openly targeting Chinese students, as it may lead to negative perceptions and backlash from local residents who may view this as prioritizing foreign students over local ones [2]. Group 2: Market Dynamics - The demand for English language education in Japan is rising, with many Chinese students seeking to improve their language skills for better opportunities [2]. - Cram schools are exploring various marketing strategies to attract Chinese students without explicitly stating their target demographic, aiming to avoid controversy while still tapping into this lucrative market [2].
日本补习校的两难:想招中国学生但不敢明说
日经中文网·2025-11-19 07:06