网红健身房超级猩猩多地闭店，回应：部分合同到期，不续了

Core Viewpoint - The fitness brand Supermonkey is experiencing a significant number of store closures across multiple cities in China, raising concerns about its operational viability and growth strategy [3][4][7]. Store Closures - Supermonkey has closed several locations in major cities including Beijing, Shanghai, Wuhan, Chengdu, and Shenzhen, with specific stores like the Financial City in99 store and the K11 store in Wuhan being affected [3][9]. - The company announced its entry into Fuzhou and Xiamen in June 2024, but all eight stores in these cities have since closed within a year [3][15]. Reasons for Closures - Customer service representatives indicated that some closures were due to contract expirations and non-renewals [4][10]. - There have been complaints from consumers regarding abrupt closures without prior notice, leading to dissatisfaction with the service [10]. Business Model and Expansion Goals - Supermonkey was founded with a vision to open 10,000 stores within ten years, but after five years, it has only managed to establish nearly 300 locations, achieving less than 3% of its goal [4][25]. - The company has undergone multiple rounds of financing, totaling over 600 million yuan, with significant backing from prominent investors [6]. Performance Comparison - Supermonkey's growth has stagnated, with only a net increase of 2 stores over nearly two years, contrasting sharply with competitors like LeKe Sports, which has rapidly expanded its store count [25][26]. - The brand's operational challenges in Fuzhou and Xiamen, where it attempted a franchise model, have been cited as a reason for the closures in these cities [24][25]. Future Outlook - The CEO has acknowledged the difficulties in achieving the ambitious store count goal, emphasizing the need for quality over quantity in store openings [27]. - To meet the original target, Supermonkey would need to open approximately 1,940 new stores annually over the next five years, a feat considered highly challenging given current growth rates [27].