官宣 | 2024-2025年度营响大会暨第二十三届杰出品牌营销年会定档12月10日

Core Viewpoint - The article discusses the upcoming "2024-2025 Annual Marketing Conference and the 23rd Outstanding Brand Marketing Annual Meeting," focusing on the intersection of brand economy and traffic economy, emphasizing the need for collaboration and integration in marketing strategies [3][4][6]. Group 1: Event Overview - The conference will take place on December 10 at the Beijing North Star Intercontinental Hotel, co-hosted by the China Advertising Association and Economic Observer [3]. - This event marks the 23rd iteration of a significant industry gathering aimed at exploring the future of marketing amidst ongoing changes [4][6]. Group 2: Key Themes - The conference will address critical questions such as how brands can build long-term assets that endure through cycles, the role of AI in reshaping narrative logic, and the balance between commercial benefits and social value in the context of globalization and sustainability [6][20]. - The event will feature three main chapters: 1. "Sincere Breakthrough" focusing on how AI can empower brands [17]. 2. "Multi-dimensional Resonance" discussing the transition from short-term bursts to long-term management [18]. 3. "Responsible Coexistence" examining how brands can balance social and commercial values [19]. Group 3: Award Highlights - The "23rd Outstanding Brand Marketing Annual Meeting" will showcase exemplary marketing cases, with a rigorous evaluation process having recently concluded [7][8]. - Notable marketing cases include campaigns from companies like Dongfeng Yipai, Alibaba Mama, and White Elephant Foods, highlighting innovative strategies in the marketing landscape [11][12].