比利信息获天图数千万元A+轮投资，将加速构建「AI+酒旅大消费」新场景

Core Viewpoint - AI is expected to be the core driver of the next growth phase in the hospitality and travel industry [1][6]. Company Overview - Beijing Bili Information Technology Co., Ltd. has recently completed a multi-million RMB A+ round financing led by Tiantu Investment, aimed at accelerating the development of a new media platform for travel using AI technology [2][3]. - Founded in 2016, Bili Information focuses on the hospitality technology sector, providing new media, copyright, new retail, and AI technology services, and has created China's first travel new media platform, MYCOOLTV [3][5]. Business Model and Partnerships - Bili Information has signed Master Service Agreements (MSA) with international hotel groups such as Marriott and Hyatt, covering luxury brands like Bulgari, Four Seasons, and Waldorf Astoria, and has collaborated with globally recognized brands like Viking Cruises and Universal Studios [5]. - The company reaches over 80 million People on the Move (POTM) annually and is actively developing AI products and services, including a smart application for the West Lake National Scenic Area that offers dynamic travel recommendations [5][6]. Market Positioning - Unlike traditional OTA platforms that focus on pre-trip bookings, Bili Information targets "in-trip immersive consumption scenarios," creating private video experiences in hotel rooms and smart guides in tourist attractions to capture decision-making moments for travelers [5][6]. - The company aims to enhance customer revenue and traveler experiences through innovative AI applications in the hospitality sector, positioning itself as a leader in the industry [6]. Investment Perspective - Tiantu Investment believes Bili Information possesses valuable scene entry points in both hotels and attractions, leveraging AI to unlock new supply-side opportunities in the hospitality industry [6]. - The ongoing development of internet technology and the rise of online travel platforms and social media are reshaping travel consumption behaviors, providing Bili Information with a competitive advantage in both content and channel [6].