元气森林连续三年双位数增长，唐彬森：饮料公司的核心是「品牌+好产品」

Core Insights - The article highlights the strong performance of Yuanqi Forest, which achieved a 26% year-on-year growth in 2025, significantly outpacing the fast-moving consumer goods (FMCG) industry growth rate of 4.8% [2][4]. Product Strategy - Yuanqi Forest is transitioning from a "single hit product" strategy to a "full product matrix," introducing various beverages such as sparkling water, electrolyte water, vitamin water, and reduced-sugar tea to meet the rising health consciousness among consumers [4][5]. - The company emphasizes the importance of product quality and innovation, with a focus on creating functional and healthy beverages. The R&D team has conducted over 500 iterations to enhance their sparkling water offerings [5][6]. Innovation and Development - Yuanqi Forest employs a unique production process, such as using -196°C liquid nitrogen technology for its iced tea, ensuring a balance between taste and health by reducing sugar without compromising flavor [6][14]. - The company has established a mechanism called "accompaniment testing," where employees regularly consume new products and provide feedback, ensuring continuous improvement [15]. Market Expansion and Channel Strategy - The company has a clear channel strategy, focusing on digital management and optimizing product offerings based on consumer preferences. This approach enhances channel efficiency and supports product development [7][11]. - Yuanqi Forest has expanded its market presence globally, with products available in over 40 countries, gaining recognition and popularity among international consumers [7][8]. Long-term Vision and Philosophy - The founder emphasizes a long-term commitment to creating "loving good products," adhering to six principles that prioritize meaningful ingredients and consumer health [13][14]. - The company aims to maintain a humble approach, learning from industry veterans while focusing on product quality and brand integrity [16][17].