从抢票到“刷城”，一张门票撬动全域消费

Core Viewpoint - The 15th National Games, hosted across the Guangdong-Hong Kong-Macao Greater Bay Area, has significantly boosted local tourism and consumption, creating a "Sports+" effect that enhances inter-regional connectivity and economic activity [2][11]. Group 1: Event Impact - The event has attracted a large number of spectators from across the country, highlighting the appeal of the Greater Bay Area as a sports and tourism destination [2][4]. - During the event, 36 sports projects and 373 matches were held, with popular events like diving, swimming, and basketball taking place in major cities such as Guangzhou, Shenzhen, and Dongguan [2][11]. Group 2: Tourism and Consumption - There was a 26% year-on-year increase in flight bookings to cities like Guangzhou, Shenzhen, and Zhuhai during the event, indicating a surge in travel related to the games [12]. - Guangzhou, as the host city for the most events, saw a 20% increase in overall cultural and tourism consumption, with a significant rise in ticket sales for local attractions and hotel bookings [12]. Group 3: Cross-Border Travel - The event facilitated easy cross-border travel for spectators, with families traveling from cities like Guangzhou to Macau for matches, showcasing the efficiency of transportation infrastructure in the Greater Bay Area [4][7]. - Travel agencies have capitalized on the event by offering "ticket + travel" packages, integrating event attendance with local tourism experiences [5][12]. Group 4: Economic Synergy - The "ticket root economy" has emerged, linking event tickets with various consumption scenarios, thereby extending the tourism experience beyond just attending the games [12][13]. - The integration of sports, tourism, and local culture is expected to enhance the international influence of the event and promote a more cohesive cultural tourism economy in the Greater Bay Area [12][13]. Group 5: Broader Economic Effects - The concurrent hosting of multiple events, such as the Macau Food Festival and the Macau Grand Prix, has created a synergistic effect, enriching the visitor experience and encouraging longer stays [15][16]. - This multi-event strategy aims to diversify Macau's tourism offerings, reducing reliance on the gaming industry and attracting a higher quality of international visitors [17].