21世纪经济报道·2025-11-19 15:05Core Viewpoint - The active user count of securities apps has declined in October after four consecutive months of growth, influenced by high market volatility and changes in investor behavior [1][3]. User Activity Summary - In October 2025, the monthly active users of securities apps reached 169 million, marking an 8.40% year-on-year decline and a 3.38% month-on-month decrease, ending a four-month growth streak [2][5]. - The peak user activity was recorded in September 2025, with 175 million users, the highest monthly figure for the year [1][10]. - The decline in October is attributed to profit-taking pressures after the Shanghai Composite Index surpassed 4000 points and increased investor caution due to the National Day holiday [3][5]. Top Securities Apps Performance - Among third-party securities apps, Tonghuashun led with over 30 million active users, followed by Dongfang Caifu and Dazhihui, both exceeding 10 million [1][6]. - In the brokerage self-operated apps, Huatai's Zhangle Wealth app surpassed 10 million users, while Guotai Haitong's Junhong app fell below that threshold [1][6]. Market Dynamics - The top 50 securities apps all experienced a decline in active users in October, with the average decrease being 3.59% compared to September [10]. - Despite the overall decline, some smaller securities apps and specialized tools showed positive growth, indicating a divergence in user engagement across different platforms [11][12]. AI Integration in Securities Apps - The industry is witnessing a shift towards integrating AI technologies into securities apps, enhancing user experience and service offerings [14][15]. - Major firms like Huatai Securities and Guotai Haitong are launching independent AI applications to improve trading, analysis, and user engagement [14][15].