网红老茶馆，挤满老年人

Core Insights - The article discusses the rising popularity of traditional tea houses in various cities, particularly in Changsha, where they have become cultural landmarks and social hubs for both older and younger generations [6][21][22]. Group 1: Popularity and Customer Demographics - The old tea houses have become hot spots, with daily customer flows exceeding thousands, such as the Dongmao Street Tea House, which recorded a peak of 15,000 visitors in a single day [10][11]. - Despite their popularity on social media, the primary clientele remains local middle-aged and elderly individuals who frequent these establishments for socializing and leisure activities [21][22][23]. Group 2: Business Model and Pricing Strategy - These tea houses operate large spaces, often exceeding 1,000 square meters, while maintaining low prices, such as 6 yuan per cup of tea, which encourages long stays and repeat visits [12][13][14]. - The pricing strategies include tiered pricing based on time of day, with some tea houses offering drinks at lower prices during morning hours [16]. Group 3: Cultural and Social Significance - The tea houses serve as venues for cultural experiences, often incorporating local history and nostalgia through their decor and offerings, which resonate with older customers [21][22]. - They also provide a platform for community engagement, where local residents can gather, share stories, and enjoy traditional performances, enhancing their role as cultural hubs [18][22]. Group 4: Expansion and Future Prospects - The article notes that many of these tea houses are expanding their product offerings to include retail and cultural merchandise, which could become significant revenue streams [17][19]. - The focus on creating a comfortable and pressure-free environment for customers is seen as a key to sustaining their popularity and profitability [16][18].