太突然！知名品牌被曝年底撤柜，有门店已证实

Core Insights - The high-end lingerie brand, Triumph, is set to completely withdraw from the Chinese mainland market by December 31, 2025, as confirmed by multiple store employees [2] - The brand has a long history in China, starting its operations in 1979 and establishing a local production system by the early 2000s [4] Market Dynamics - The withdrawal of Triumph reflects significant changes in the Chinese lingerie market over the past decade, with consumer demand shifting from "shaping" to "comfort" [5] - The market share of non-underwire bras is projected to reach 68% by 2024, a 42 percentage point increase since 2018, while Triumph has primarily focused on underwire products [5] - Local brands like ubras and NEIWAI have rapidly gained market share by emphasizing "non-underwire" and "zero constriction" products, with ubras achieving over 2 billion yuan in annual sales within five years [5] Sales Channels - The online sales channel has become crucial for brands to reach consumers effectively, with e-commerce platforms providing the ability to target specific customer groups and meet diverse consumer needs [5] - The Chinese women's lingerie market is expected to see a growth rate of 7%-8% in 2025, with e-commerce sales experiencing a year-on-year increase of 44.75% [5]