Core Viewpoint - The article discusses the significant progress in the pilot program for new consumption formats, models, and scenarios initiated by the Ministry of Finance and the Ministry of Commerce to stimulate domestic demand and unleash consumer potential [1][2]. Group 1: Pilot Program Details - On November 20, 50 cities were officially announced as candidates for the pilot program, including all four direct-controlled municipalities and five cities with independent planning, covering major provinces [2]. - The pilot program will last for two years, with the central government providing up to 400 million yuan per city in financial subsidies based on city size, aimed at enhancing the consumption market [4][6]. - The funding will be allocated in two batches, with remaining funds distributed based on performance evaluations [6]. Group 2: Focus Areas of Support - The program emphasizes three main areas for support: 1. Establishing a robust first-release economic service system, including the creation of first-release centers and platforms for product launches in key commercial areas [7]. 2. Innovating diverse service consumption scenarios, promoting the transformation of traditional shopping areas into multi-functional consumption hubs [7]. 3. Supporting collaborations between quality consumption resources and well-known intellectual properties (IPs) to create engaging consumption experiences [8]. Group 3: Economic and Employment Impact - The pilot program aims to enrich consumption supply while activating industry innovation and stabilizing employment, with expectations to create numerous job opportunities across various service sectors [10][11]. - The initiative will focus on high-quality, innovative consumption offerings to meet diverse consumer demands and promote typical experiences to stimulate innovation in the consumption sector [11].
名单公示!最高4亿元资金支持 50城打造消费“新三样”
证券时报·2025-11-20 10:40