打造消费“新三样”！名单公示，50城拟入选

Core Viewpoint - The article discusses the significant progress in the pilot program for new consumption formats, models, and scenarios initiated by the Ministry of Finance and the Ministry of Commerce to stimulate domestic demand and unleash consumer potential [1][2]. Summary by Sections Pilot Program Overview - The pilot program has officially announced a list of 50 cities, including all four direct-controlled municipalities and five cities with independent planning, covering major provinces across the country [2]. - The program will last for two years, with the central government providing up to 400 million yuan per city based on city size to enhance the consumption market [4]. Funding and Support Structure - Funding will be tiered based on city size: super-large cities will receive a total of 400 million yuan, large cities 300 million yuan, and other cities 200 million yuan, with funds distributed in two batches [5]. - The policy focuses on supply-side innovation, supporting the establishment of first-store economies, diverse service consumption scenarios, and collaborations with well-known IPs [5][6]. Key Support Areas - The program aims to create first-store centers and economic clusters, supporting the opening of flagship and concept stores for leading domestic and international brands [6]. - It encourages the development of diverse service consumption scenarios, enhancing cultural, health, and entertainment functions in shopping areas, and promoting night economy initiatives [6]. - The initiative also supports collaborations between local cultural resources and popular IPs to create innovative consumption experiences [6]. Economic and Employment Impact - The pilot program is expected to stimulate both consumption and employment, fostering high-quality, innovative supply to meet diverse consumer demands [7][8]. - It aims to create numerous job opportunities across various service sectors, including retail, dining, and tourism, thereby enhancing the employment absorption capacity of the service industry [7][8].