华为乾崑有境界，统一技术底座上的生态扩张棋局

Core Insights - The article discusses the launch of the "Qijing" brand by Huawei QianKun in collaboration with GAC Group, marking a shift in Huawei's automotive strategy from isolated breakthroughs to a comprehensive ecosystem approach [1] - The global smart vehicle market is undergoing significant transformation, with the penetration rate of new energy vehicles exceeding 48% and expected to surpass 50% by 2025 [2][3] - Consumer demand for intelligent features such as smart cockpits and advanced driver assistance systems (ADAS) is surging, with 71.9% of users prioritizing smart cockpits in their purchasing decisions [2][3] Market Dynamics - The Chinese automotive market, with annual sales exceeding 20 million vehicles and a vehicle ownership of 450 million, presents vast opportunities for smart driving technology [3] - The need for advanced technology is critical, as highlighted by industry experts who emphasize the urgency for Chinese automakers to enhance their competitive edge in smart driving and AI [4][5] Technological Collaboration - The "Qijing" brand represents a strategic partnership where car manufacturers define branding and product design, while Huawei focuses on providing core technology and comprehensive smart vehicle solutions [9][11] - This collaboration lowers the barriers for traditional automakers to embrace smart technology, allowing them to concentrate on their strengths while leveraging Huawei's expertise [11][13] R&D Investment - Huawei QianKun's significant R&D investment, projected to exceed 100 billion in 2024, aims to maximize the value of its technological advancements through large-scale applications [18][27] - The first products under the "Qijing" brand are expected to launch in mid-2026, showcasing Huawei's technology in smart solutions [18] Ecosystem Development - The introduction of the "Qijing" and "Yijing" brands signifies a shift from enterprise-level competition to ecosystem-level expansion, with Huawei positioning itself as a key player in the smart vehicle industry [24][30] - The dual-brand strategy allows for a broader market reach and the establishment of a unified technology base, facilitating diverse cooperation models among automakers [20][31] Consumer Experience - The "Qijing" series promises a consistent user experience across different brands, enhancing consumer trust and simplifying decision-making in vehicle purchases [27][28] - The integration of Huawei's OTA capabilities ensures that vehicles remain updated with new features, increasing their lifecycle value and user engagement [27][28]