21社论丨大力发展体育赛事，激发消费潜力

Core Insights - The article highlights the significant growth in sports consumption in China, driven by events like the 15th National Games, which has generated 1.84 billion yuan in market development revenue as of November 16 [1] - Sports consumption is becoming a vital part of residents' lives, contributing to economic stability and growth, with retail sales of sports and entertainment products increasing by 22.2% year-on-year in the first half of the year [1][2] - The shift from product consumption to service and experience consumption in sports is creating vast market opportunities, particularly as disposable income rises and health awareness increases among residents [2][3] Group 1: Sports Consumption Trends - Sports consumption is categorized into three types: tangible, participatory, and spectator consumption, with a notable shift towards participatory and spectator experiences as income levels rise [2] - The demand for sports events is expected to stimulate related sectors such as transportation, accommodation, and dining, enhancing overall economic activity [3] Group 2: Development of Sports Events - There is a need to enhance the quality of sports events in China, particularly in popular sports like football and basketball, to attract more audiences and convert potential demand into actual consumption [3] - The existing infrastructure for sports venues is substantial, with 4.842 million sports facilities covering approximately 4.23 billion square meters, indicating a strong foundation for developing sports events [3] - The successful hosting of the 15th National Games is expected to boost confidence and motivation for further development in sports event consumption in China [3]