新华网财经·2025-11-21 06:06Core Viewpoint - Midea has reportedly implemented a policy that restricts after-sales service providers from collaborating with Xiaomi or Gree, which has been denied by Midea, emphasizing its commitment to user experience and non-exclusivity in partnerships [2][3]. Group 1: Competitive Landscape - Xiaomi's air conditioning business has shown significant growth this year, increasing competitive pressure on Midea [3]. - Xiaomi's CEO Lei Jun stated that home appliances have become a strategic business for the company, with plans for large-scale production of air conditioners by 2026, aiming to become a top brand in China's home appliance market [4]. - Midea's chairman, Fang Hongbo, questioned which of the top three home appliance giants Xiaomi intends to displace to achieve its market ambitions [5]. Group 2: Industry Dynamics - Fang Hongbo highlighted that the home appliance industry is highly competitive with low entry barriers, resulting in a "red ocean" market where competition is fierce and efficiency gains are limited [5]. - He expressed skepticism about the potential for great, high-tech companies to emerge in the home appliance sector, suggesting that any new entrants are strategically at a disadvantage [6].