娃哈哈系前高管们，陆续开辟新战场

Core Viewpoint - The article discusses the recent movements of executives from Wahaha Group, highlighting their transitions to other companies and the implications for both the individuals and the organizations involved [6][7][19]. Group 1: Executive Movements - Shen Jiangang is now in charge of the fast-moving consumer goods (FMCG) business at Shouxiangu, while Guo Hong has been appointed as an independent non-executive director at October Rice Field, indicating a trend of Wahaha executives being sought after by other firms [6][7][9]. - Guo Hong's previous roles included significant responsibilities within Wahaha, and her experience in large-scale corporate operations is seen as valuable for October Rice Field's strategic upgrade [14][19]. - The departure of core executive Zhu Lidan from Wahaha has raised speculation about her future, as she was a key figure in the company [7][19]. Group 2: Company Performance and Strategy - October Rice Field is transitioning from a rice-selling company to a family food innovation enterprise, with a focus on enhancing management and operational capabilities [14][16]. - The company reported revenues of 45.33 billion, 48.67 billion, and 57.45 billion from 2022 to 2024, with net profits fluctuating from -5.64 billion to 2.04 billion during the same period [14]. - Shouxiangu is facing performance challenges, with a decline in revenue and net profit in 2023 and 2024, prompting a shift towards FMCG products to rejuvenate growth [16][19]. Group 3: Industry Trends - The article notes a trend of former Wahaha executives starting their own ventures or being recruited by other companies, indicating their high demand in the beverage industry [17][19]. - The competitive landscape in the beverage sector is evolving, with former Wahaha executives leveraging their experience to establish successful brands in various niches [17][19]. - The article highlights the importance of strategic management and operational efficiency in navigating the challenges faced by companies like October Rice Field and Shouxiangu [14][16].